The center of economy is shifting from "things" to services, software, and other intangible knowledge centers. Businesses that rely on intangible knowledge are increasingly becoming diversified and globalized.

The management of intellectual property rights of a company is extremely important, and strategic discussions are required whether to disclose the knowledge accumulated in the company. Successful businesses can be disrupted from failing to obtain a patent. Brand recognition can be lost from having failed to obtain a trademark. ZeLo offers strategic advice on how to acquire intellectual property and how to enhance the value of a company.